Founder Playbook
Distribution
“imagine helping like 10 people every day just they have a question on Twitter you reply a couple sentences... if every week you find two or three new people who talk about you in every potential situation because you made such a big impact in a year you have an army of 50 100 200 people consistently talking you up”
Help 10 people a day → an army of 50-200 advocates a year
Make the daily input concrete: ten useful replies a day to real questions from your target audience. Most go nowhere. Two or three a week land hard enough that the person remembers you and mentions you whenever the topic comes up. That math compounds to ~50-200 unpaid advocates per year — distribution money cannot buy.
A
Arvid Kahl
The Bootstrapped FounderSolo essay arguing that for indie founders the only durable moat is founder-led distribution — "proof of work" through consistently helping the target community in public.
The Bootstrapped Founder
Proof of Work: How Indie Founders Build Defensible Businesses· 6:35