“proof of work the concept is kind of taken from the crypto world and here in our context it means consistently and reliably creating things that other people find useful and then offering those things to these people for free sharing your work is the distribution of your thoughts and ideas”

Use "proof of work" as your distribution: ship useful free things on repeat

Reframe "build in public" as proof of work: a public, verifiable, repeated record of you producing things the target audience finds useful — for free. Templates, teardowns, replies, threads, mini-tools. Each artifact is a small block in a chain that proves you can do the thing, before anyone has to pay to find out.