Founder Playbook
Mindset
“this phrase pet rock project it's really meant to diminish the value of a simple project of something that has Niche appeal and is a little bit quirky maybe a little bit simplistic or confined but I believe it's perfectly fine for India hackers to build these particular tools”
Discount the "pet rock project" critique — it's envy, not market signal
When salaried-developer crowds (Hacker News, Reddit) call your niche tool a "pet rock project," treat it as projection, not feedback. They're conditioned to measure value by company scale, and an indie hacker shipping a simple useful tool on their own terms threatens that frame. The right response is silence and continued shipping — the people paying you money are the only signal that matters, not the people who hate-comment on a launch post.
A
Arvid Kahl
The Bootstrapped FounderSolo essay defending niche "pet rock" indie projects (sparked by Hacker News reaction to Tony Dean) — small useful tools that fund the life their founders want, against the salaried-developer conditioning that says product worth scales with code's economic output.
The Bootstrapped Founder
Pet Rock Projects (And Why They... Rock)· 1:45