“when customers find a product that reliably solves their specific problem in itself a very specific way well they don't jump ship towards a more generic implementation easily particularly when your customer are not technical people”

Customer inertia beats technical equivalence

Non-technical buyers do not churn from a tool that already solves their exact problem in exchange for a slightly cheaper, slightly more generic alternative — even when the generic option is technically superior. The minute they paid you, they bought the right to stop thinking about it. Optimize for keeping the problem solved on your customer's terms; do not assume rational price-shopping behavior.