“people often become caricatures of themselves to fit into these personas and this is the new challenge of authenticity at scale”

Simplify yourself into a legible caricature on purpose

At scale, your audience will compress you into one or two traits whether you like it or not — choose those traits before the algorithm does. Pick the dimension you want to be known for and amplify it; nuance dies in the feed, so trade depth for legibility on public channels and save complexity for your inner circle.