“a lot of people who are doing all this audience building they play it safe by projecting a very strong Persona that is easy to live up to they might even choose an extreme identity like always being positive or A reliably funny troll or always seeing the negative”

Use a clear Persona as distribution leverage

A sharp, predictable persona isn't a vanity choice — it's a distribution mechanic. Followers share content that confirms the caricature they signed up for, so a fuzzy 'multi-faceted real me' identity loses to the reliably-positive or reliably-contrarian operator every time. Pick the lane you can run for a decade and let the algorithm reward the repetition.