Founder Playbook
Audience
“even with a higher capacity on your end the strength of your relationship ship with them would just be as limited and with a growing social following you will find no matter how many people you could be your true real world self with you will eventually scale out of that”
Accept you'll never crack anyone's top 500
Dunbar's ~150 caps the deep relationships you can hold, but your followers are also capped — and you're competing with their family, friends, coworkers, and celebrities for those slots. Stop chasing intimate bonds with every follower. Design content for people who will only ever know a simplified sliver of you; that's the ceiling for everyone involved.
A
Arvid Kahl
The Bootstrapped FounderSolo essay on what "authenticity" actually means online — pick an idealized Persona you can sustain, then ship consistently.
The Bootstrapped Founder
"Authenticity" in the Digital Age· 4:30