“you have to write for attention first then you add whatever message you might have whatever you might want lead with value lead with Insight start with the outcome and that's how writing for social media works right now”

Write for attention first, message second

Stop burying your insight behind setup. Open every post with the outcome, the value, or the hook — the message only lands once attention is captured. The first line is the gate; if it doesn't earn the scroll-stop, the most authentic content underneath might as well not exist.