Founder Playbook

Pricing
I personally offer purchasing power parity pricing for almost all my products which adjusts the prices based on the financial stability and purchasing power in a country compared to where it's being sold from and this method helps people afford your product who otherwise couldn't

Default to purchasing-power-parity pricing

Set PPP pricing across your entire catalog, not just the flagship — auto-adjust checkout prices to the buyer's country relative to your home market. The per-sale revenue dip is more than offset by the volume of buyers who simply couldn't transact at the flat price. Use a Gumroad/Lemon Squeezy-style PPP plugin, set it once, and forget it.


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Arvid Kahl
The Bootstrapped FounderSolo creator media business across newsletter, podcast, YouTube — purchasing-power-parity pricing and multi-format publishing as growth engines.
The Bootstrapped Founder
Accessibility for Profit· 9:29
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