“there are places in the world where your 50 megabyte website that includes like big images that shouldn't be as big and video content that shouldn't be there might actually cause people not to even go there because they see it and they immediately stop because 50 megabytes of download could be like a significant portion of what they have in their budget for the month”

Treat page weight as financial accessibility

A bloated 50MB site doesn't just hurt Core Web Vitals — it locks out entire countries where loading one page eats a real chunk of a monthly mobile data cap. Strip the marketing site to minimal images, no autoplay video, and lazy-loaded assets. Page weight is a pricing decision in disguise; the buyers PPP pricing was meant to attract bounce before they ever see the offer.