Founder Playbook
Pricing
“Even if you think you make less money per individual sale think about that this is allowing an entire geographic location to afford your product where they otherwise couldn't”
Price for geographies, not individual buyers
Stop modeling pricing on per-unit margin and start modeling it on market access. A lower regional price isn't a discount — it's the ONLY price at which an entire country's market exists for you. Without it, your effective TAM in those regions is exactly zero, no matter how good the product is.
A
Arvid Kahl
The Bootstrapped FounderSolo creator media business across newsletter, podcast, YouTube — purchasing-power-parity pricing and multi-format publishing as growth engines.
The Bootstrapped Founder
Accessibility for Profit· 10:15