“the three T's that are the most important to think about are topic title and thumbnail I start with topic because it doesn't really matter how good of a video you make or how beautiful your title and thumbnail are if it's a topic that no one's interested in no one's going to click on it”

Lead with Topic-Title-Thumbnail before scripting

Flip the default order: nail Topic, Title, and Thumbnail before you script, film, or edit. The audience never sees your beautiful video unless the packaging earns the click, so packaging is the FIRST creative decision, not the last. If the topic has no demand, no production polish can save it — this is the YouTube equivalent of writing the press release before the product.