“if you create your own now all of a sudden you don't have to worry about a marketing budget like your YouTube channel is your marketing budget and it converts people a lot better than traditional marketing does as well”

Your channel IS the marketing budget

The real payoff of YouTube isn't AdSense — it's owned distribution to an audience that already trusts you. Once reach exists, your own products convert dramatically better than paid ads because the parasocial trust does the selling. Plan the business model around distribution leverage, not the $5 RPM that gets the loudest headlines.