“they say Niche down to to blow up and even though I wasn't particularly passionate about the crypto space or nfts myself um I thought hey like let me ride this wave as far as I can and serve the people who are here already”

Ride waves outside your passion — with an exit plan

When unexpected viral validation lands, ride it — the audience signal is louder than your passion check. But know the burnout tax is real: serving a niche you don't care about will collapse within 18-24 months. Use the wave to build the audience, learn the craft, and earn the runway to pivot to the niche you actually love.