“if you package it in a way that own that would only be interesting to people who already know who you are or already subscribed to you then you're doing the audience a disservice like by any new audience a disservice”

Package for non-subscribers, not existing fans

Stop writing titles and thumbnails that only make sense to people who already follow you. Package for the stranger scrolling the home feed who has zero context on your brand — otherwise a life-changing video stays invisible. Clear, intriguing packaging is a service to the new viewer, not a betrayal of your authentic voice.