“For the second year renewals it's basically 25 EUR per user that remains — and it includes the free and the paid users — that you have to have in the annual sub same or more to benefit from it.”

Second-year retention math: every retained user (free or paid) costs €25 in ARR to break even

Year two of opting into the new terms requires each remaining user, free or paid, to generate at least €25 in annual subscription revenue. Long-tail free users become an active liability, forcing a rethink of the freemium model itself — long-retained free users are now a cost center.