Founder Playbook

Retention
You can put up a hard paywall, you can discourage users from using on free, you can eliminate your free plan — but you can't make them delete the app. You can't make this app self-destruct if you do not convert in 10 days. So that's the big unknown on how many people actually are going to delete their apps.

Hard paywall doesn't save you — you can't make users delete the app

Under new terms, free users cost €0.50/year each via CTF on every update. You can wall them off with a hard paywall, but you can't force uninstall — and most users won't bother, creating a recurring annual liability that compounds over the app's lifetime in the EU.


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DMA Panel: Gabriel (Runway), Nico (Adjacent), Jacob & Jens (RevenueCat), David Bernard
Apple's DMA Compliance (EU)New EU terms: 17%/10% commission + 3% payment fee + €0.50 Core Technology Fee per annual install over 1M — recorded <24 hours after Apple's announcement
Sub Club by RevenueCat
Apple's Response to the EU's DMA — What Developers Need to Know· 22:50
More tactics from DMA Panel: Gabriel (Runway), Nico (Adjacent), Jacob & Jens (RevenueCat), David Bernard