“We were asking our customers why are you using us and not ChatGPT, and everyone said I don't know, it just feels much easier to start recording — a click of a button widget, click stop, and the text is ready.”

Users pay for 'feels easier,' not for a feature list advantage

In the early days Anton directly interviewed users to understand why they paid for something they could get free. The answer was never about capability — it was about the feeling of frictionlessness. This validated doubling down on simplicity over feature parity.