“You need to create what we call a ground swell... that is best done when you do it through the influencers that you're friendly with but those influencers need to develop a content that's very native to the channel... then it's being picked up by the main thing by the user to user virality and then the organics kick in.”

Virality Is Uncontrollable — But You Can Engineer the Sequence That Triggers It

Anton describes a three-stage process to turn sporadic viral spikes into a somewhat repeatable engine: (1) ground swell from friendly native-content influencers, (2) velocity of user-to-user invites increases until algorithm pick-up, (3) app store organics compound the spike. You can't predict when a spike happens, but you can seed the conditions repeatedly. Sweatcoin went from uncontrolled 30K/day spikes followed by crashes to stable, consistent growth.