“We experimented to some users actually the threshold was three times a day and then if you try to allow them to watch it more frequently then the retention drops but actually one to three times actually retention and engagement improved it's completely counterintuitive.”

Rewarded Video Improved Retention — But Only Up to 3 Times Per Day

Anton's team found that adding rewarded video ads (earn 1 sweatcoin per video, optional) improved retention for about 20% of users — but only when capped at 1-3 views per day. Above that threshold, the effect reversed. This maps directly to gaming industry knowledge around rewarded video mechanics, where the reward loop adds value until it becomes noise. The lesson for non-gaming apps: the right monetization can actually improve engagement metrics, but dosage matters more than availability.