“About 70% of the world population do not have that ability and they need to be approached because you know all of the fitness industry is based on that pretty much that very healthy concept of yeah you get you need to get more responsible you need to get moving.”

70% of People Lack Intrinsic Fitness Motivation — Build for Them, Not the 30%

Anton observed that the entire fitness industry — from gym memberships to wellness apps — is built around intrinsic motivation: you want to be healthy, so you act accordingly. But 70% of people don't have that internal drive. Sweatcoin was designed for the majority, not the minority, using external incentives (literal rewards) to substitute for intrinsic drive. This insight shapes which product you build: if your target user lacks the intrinsic motivation your category assumes, you need to engineer an external trigger system.