“Once I figured out a way to just organically and naturally be helpful by giving tips to people on how to earn credit card points online — which is very related to my product — that then earned me the right to also mention my product in some of these comments and posts.”

Give genuine value first, then earn the right to mention your product

Rather than pitching Save Wise directly, Anish spent time answering questions and sharing genuinely useful advice in credit card and travel communities. This built credibility and goodwill before any product mention.