“When you join these Reddit and Facebook groups do not initially post in those groups. Some of the things that I would try to pay attention to were what were the kinds of things people were talking about and how were they talking about them. That gave me a really good way to brainstorm what was the way to actually enter into the conversation.”

Lurk for weeks to learn community tone before posting a single word

Anish spent weeks observing target communities before posting anything. Understanding the tone and topics of each group let him craft posts that felt native rather than promotional, which was critical since overt self-promotion would have gotten him ignored or banned.