“I learned consumers hate subscriptions. The day I launched a subscription product I had several emails from members asking for a lifetime membership where they were willing to pay for two plus years worth of the pro membership all upfront. That is now about 97% of the revenue.”

Customers demanded lifetime plans; 97% of revenue is now one-time payments

Anish initially launched Save Wise as a subscription product, expecting recurring revenue. Within a day of launch, paying customers overwhelmingly pushed back and requested a one-time lifetime option instead — a demand so strong it now accounts for 97% of all revenue.