“I wrote a SQL query that literally put together this list based on the data that my product had. I posted a link to this sheet in this post and when a member of the group opened this sheet they would be met with this list — but then what they also saw was the link to my website where all of the data was actually coming from. I had over 1,500 people visit the website just from posting this spreadsheet.”

A free spreadsheet with embedded link drove 1,500 site visits from one post

Instead of pitching his product directly, Anish generated genuine value for a Facebook group by querying his own database and sharing the results as a free spreadsheet. The product link was visible inside the sheet, turning a helpful post into a high-converting acquisition channel.