“Ignore social media. A lot of people think they need to build a following on social media before building a business. I think it's a waste of time. Building a following on social media is hard work and even if you have it your business might still not be very good. So just focus on the business, focus on the product, get some real users.”

Ignore Social Media And Let A Problem-Solving Product Pull Users In Instead

Angus pushes back hard on the 'build an audience first' advice that dominates founder Twitter. Growing a following is itself a full-time job and doesn't guarantee the product is good. His advice: skip the personal brand, skip the Facebook/Instagram/Twitter business pages, and let a problem-solving product pull users in.