“I tried blogging and building in public, that gets quite a lot of attention, however I don't think I get many users from doing that because my users don't seem to be using Twitter or reading my blog.”

Skip Blogging And Build-In-Public If Your Buyers Don’t Live On Twitter

Angus tested content marketing and build-in-public and got engagement, but almost no paying customers. His buyers (people needing PDF bank-statement conversion) simply weren't on Twitter or reading founder blogs. Match the channel to where your actual buyers already are, not where founders hang out.