“I would spend maybe $1,000 on ads and bring in about $300 in sales. I spent a lot of time trying to optimize these ads trying to get them more profitable but never really worked out... I cut the ads.”

Cut Unprofitable Ads To Discover Whether Real Organic Pull Hides Underneath

Angus ran Google Search Ads for six months at roughly $1K spend per $300 returned. Killing ads exposed a hidden organic baseline of 2-3 signups per day — the real growth engine that paid traffic had been masking. Once he stopped subsidising the channel, the actual product-led growth curve became visible.