“It was just that rinse and repeat for a couple of years — talking to customers, getting the feedback, building it in, and then telling people about it through content marketing. Went to 20K after 3 years.”

Rinse and repeat: talk to users, ship, broadcast — 3K → 20K MRR for two years

The 3K to 20K MRR climb came from one boring loop, repeated for years: customer conversations surface needs, those needs get built, blog posts and videos broadcast the improvements. No new channels — just repetition.