“I could see certain use cases coming up again and again, certain APIs that people were connecting to. So I started doing content marketing around those use cases — writing blog posts, creating YouTube videos on the most popular integrations.”

Turn the most-requested integrations into content — that drove 0→3K MRR

Recurring user requests become the content roadmap. Targeting the most-asked-for integrations with blog posts and YouTube videos turned anonymous traffic into the first real cohort of paying users and carried MRR from zero to three thousand inside a year.