“The main benefit is distribution. Being on the marketplace — especially being early to a marketplace on a growing platform — you've just got this steady stream of super qualified leads. And they trust you because you've been approved by the platform.”

Be early on a growing platform's marketplace for a steady stream of qualified leads

Launching inside a growing platform's marketplace turns distribution into a passive system. Early entrants get trust-by-association and a steady drip of pre-qualified buyers, which is why the first paying customer can land within days.