“Sometimes people misinterpret that as 'oh I have to do all of these things, I have to tick all of these boxes in order to be successful.' No, absolutely not. You have to play to your strengths and to your company stage and your priorities. If you try to overreach and do everything, you're going to do it all really badly.”

The Mobile Growth Stack is a menu, not a checklist

Andy's framework encapsulates everything that could form part of a mobile growth strategy — but its purpose is to help teams pick, not pile on. Stage-appropriate focus beats comprehensive coverage; early stages reward big swings on PMF, not sophisticated experimentation infrastructure.