“Twitter's not real life. The developers and the communities and the styles we have as people who make software are very different from the median consumer — which is not even a thing. You're dealing with this huge distribution of users and they have different appetites for marketing.”

Twitter is not real life — developers are not the median consumer

Indie-Twitter consensus says push and email are evil. The actual user base of a consumer app is much broader and many users genuinely want to hear from apps they care about. Don't let engineer-tribe taste set your retention strategy — let the data set it, and remember there is no median consumer.