“What an early stage app team needs to work on is product-market fit, whether they think they do or not. They're probably two or three years away from product-market fit. That means they need to iterate on the product and they need to iterate on the marketing and meet there somewhere in the middle.”

Most early-stage apps are 2-3 years from product-market fit

Andy refuses early-stage clients at Phiture because they arrive thinking they're ready for hyper-growth and almost never are (Flappy Bird is the rare exception). The honest expectation: years of product and marketing iteration until the retention curve flattens, not weeks of growth hacks.