Founder Playbook
Distribution
“what a lot of people do wrong is they join all these groups or these different communities and they just start you know... you seem pushy right you're new to this community you haven't built any value... there is some some value to be gained out of being that natural support person”
Help in communities before you pitch
When you join a niche Facebook group as a founder, don't lead with your product. Spend weeks being the unpaid helper answering questions with no strings attached. Once people associate your name with free value, casually mentioning your tool converts ten times better than any direct pitch — and you avoid the "pushy newcomer" label that gets founders banned.
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Andrew Hodson
Hauling Buddies + Wrench RadarAuto-mechanic-turned-indie-hacker — built Hauling Buddies (300+ verified animal-transport companies) by taking over abandoned Facebook groups.
The Bootstrapped Founder
Andrew Hodson — A Mechanic's Leap into Tech Entrepreneurship· 14:54