“a friend of mine that owns a printing company uh wants to update his Tech right... I had Max and Sparky's uh Galactic Dre uh on a back burner for a little while um and I was like hey man I got this book right and used AI to do some help... I got to learn how this process works by building something for me at the same time”

Build a side project to learn another business

When you're building software for an industry you don't know, ship a real product through that industry's pipeline yourself before writing code. Andrew wrote and printed a Ruby kids' book to learn his friend's printing business end-to-end — ISBN, copyright, margins, ebook vs print. Building the thing the customer builds teaches you more than any discovery call.