“the people who have the word like Indie hacker in their bio like in their social media profile they also tend to frequent uh kotaku.com uh gamepressure.com nintendolife.com”

Validate audience choices with actual data

Stop guessing where your buyers hang out. Run an audience research query (SparkToro-style) on your actual segment and surface the unexpected sites and vernacular they engage with. The "indie hackers also frequent Kotaku" kind of finding is what changes how you write headlines, pick metaphors, and choose which platforms to invest in.