Founder Playbook

Audience
to show up on a social network you have to look at it as a community and not just as you know you with a megaphone blasting out like your content right you have to look at it as like where is the existing community that my target audience is in but not looking at them as a target audience looking at them as an existing community

Treat the network as a community, not a target

Drop the megaphone model. Before you post, identify the existing community your people already belong to and figure out your role inside it — what you contribute, what conversations you join. "Target audience" framing makes you broadcast; "community" framing makes you build relationships at scale, which is the only thing that compounds.


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Amanda Natividad
SparkToroVP Marketing at SparkToro — coined "zero-click content", writes "the menu" newsletter on marketing and food.
The Bootstrapped Founder
Amanda Natividad — Mastering Content Creation and Audience Engagement· 26:27
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