“today if I were giving that advice like right now totally net new I would say pick two social networks... and then meanwhile build your like owned platform which would be like probably your email list maybe it would be like your show right like the thing that you own that isn't beholden to algorithms”

Pick two social networks plus one owned channel

Two social networks is the new minimum for hedging platform volatility — but you must show up in each as a community member, not a megaphone. Pair that with one owned channel (email list or show) that no algorithm can take from you. That's the distribution stack. Sprawl across 5 platforms and you'll do all of them badly.