“I started thinking about like the marketers who I would want to work with one day like who are some of the marketing people I would want to work with who are some of my marketing Heroes... and then one of my marketing Heroes ran fishkin followed me back”

Write for the heroes you want to work with

Drop the abstract "target audience." Pick 3-5 specific people whose work you admire and write every piece as if they're in the room. The bar rises, your voice sharpens, and when one of them actually follows back, you're already calibrated for the room you wanted to be in. (Amanda got her SparkToro role from exactly this loop.)