“a podcast is a really good example of it's not great for discoverability right like it's not it's not a growth mechanism it's more for Affinity building retention strengthening those kinds of things”

Use long-form as retention, not discovery

Stop measuring podcasts and newsletters by new-listener growth — they aren't discovery tools. Long-form is where casual followers turn into buyers and superfans. If you need discovery, run short zero-click content on social; if you need retention and affinity, run the podcast or newsletter. Don't ask one channel to do both jobs.