Founder Playbook
Distribution
“I do think it's worth understanding these algorithms as a whole and then learning how you can exploit them for lack of better term right like how can you play into the incentives of the platforms in a way that aligns with your goals”
Align with platform incentives, don't fight them
Don't moralize about algorithms or pretend they don't exist. Learn what each platform actually rewards — Twitter punishes outbound links, LinkedIn rewards comments and reshares — and shape your content so the platform's incentives push you toward your own goals. Alignment beats resistance every time.
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Amanda Natividad
SparkToroVP Marketing at SparkToro — coined "zero-click content", writes "the menu" newsletter on marketing and food.
The Bootstrapped Founder
Amanda Natividad — Mastering Content Creation and Audience Engagement· 10:19