Founder Playbook

Audience
I've exported my Twitter audience like everybody who follows me on Twitter I actually have an Excel spreadsheet of all like the handles names and the people's bios and anytime somebody asks me like hey do you know of a good email marketer that I can hire I actually pull up my spreadsheet... and I hit crlf for email marketing

Make your bio Ctrl-F searchable for serendipity

People with audiences literally Ctrl-F their follower lists when someone asks them for a referral. If your bio is clever, vague, or empty, you're invisible to that intro. Write a plain, honest bio that names what you do — on every platform plus a linked personal site — and you become the answer to searches you didn't know were happening.


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Amanda Natividad
SparkToroVP Marketing at SparkToro — coined "zero-click content", writes "the menu" newsletter on marketing and food.
The Bootstrapped Founder
Amanda Natividad — Mastering Content Creation and Audience Engagement· 56:38
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