“my content marketing course is called content marketing 2011 and I've very purposefully positioned that as like an intermediate content marketing course right it's not like if you're an expert you probably wouldn't take my course”

Position your course at the intermediate tier

Bake the skill tier directly into the product name — "Content Marketing 201" pre-qualifies buyers, repels beginners and experts who'd churn, and signals price expectation without justification. Pick the level you serve best (usually intermediate: enough demand, enough willingness to pay, less crowded than beginner) and put it on the cover.