Founder Playbook

Content
I think it makes it harder for me mediocre content to stand out right like it makes it just it raises the bar essentially... you just have to out qualitatively

Raise the bar — AI is flooding the middle

AI-generated content competes with infinite free supply at the average-quality level. The only durable move is qualitative: sharper opinions, lived experience, unique synthesis. You don't have to be the best at something — you just have to be somebody's favorite, and that takes the kind of personal-experience content AI literally cannot produce.


A
Amanda Natividad
SparkToroVP Marketing at SparkToro — coined "zero-click content", writes "the menu" newsletter on marketing and food.
The Bootstrapped Founder
Amanda Natividad — Mastering Content Creation and Audience Engagement· 43:22
More tactics from Amanda Natividad