“finding a sponsor who wants to talk to marketers is so much easier than saying well I have a bunch of people who are kind of type a high performing people that are looking to not burn out... B to B there is a lot of money in the space there's a lot of SAS companies trying to get in front of marketers so it's an easier sell”

Pick your monetization niche by sponsor math

When sponsorships are the path to revenue, run a sponsor-TAM test before you pick your topic. A B2B job-title niche (marketers, devs, founders) has buyers already spending money on access; a vague psychographic niche ("burnt-out type-A people") doesn't. Lead with the lucrative niche to fund the business, then layer the passion topic on top once cash flow is stable.