“if somebody's looking for the thing I'm providing then I'm meeting their need which is just a different reframe for me... they're gonna go find it someone's going to deliver it to them why not you”

Validate by serving existing demand, not pushing

Stop asking 'is my idea unique enough?' Start asking 'are people already looking for this and paying someone for it?' If demand exists and you can serve it more empathetically or with a sharper angle, you don't need a novel category to launch — you just need to show up where the search is already happening.