Founder Playbook
Mindset
“I call it cringe Valley where you are in this Valley where you feel just like oh this is yucky I'm talking about myself this just feels gross and then slowly you start to like climb out of this Valley and realize like Oh by me saying this thing connected to this person and gave them the motivation or the permission themselves to do this thing.”
Climb the cringe valley to take up space
Every creator hits a phase where self-promotion feels gross. The only way out is through — keep publishing until the reply emails start coming in saying your work changed someone's day. That feedback loop is what gives you permission to take up more space; waiting until you 'feel ready' guarantees you never start.
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Amanda Goetz
Life's a GameSolo creator newsletter on anti-hustle culture — ex-CMO of The Knot, sold a startup, traditionally published book deal in the works.
The Bootstrapped Founder
Amanda Goetz — The Antidote to Hustle Culture· 5:54