“keep it simple keep it logical don't send all possible events because you can... when you send this mixed signals mixed funnel that doesn't make sense from the auction calculation point of view then you're also potentially losing out”

Send clean, logically ordered funnel events — do not fire everything the SDK supports

Ad platform algorithms build audience models from conversion signals. Firing every available event 'because you can' introduces contradictory funnel signals that confuse auction optimization. A clean logically-sequenced funnel (install → trial start → subscription) gives the algorithm a coherent user model; Alper has seen simpler accounts outperform complex multi-event setups because of this.