Founder Playbook

Distribution
we have a million dollars a day budget at the campaign level... with the guard rails in you won't be spending 1 million a day of course you will only spend up to your total campaign cap

Set campaign budget to $1M/day to remove pacing caps — guard with spend limits

At accounts already spending $50k+/day, an artificially low daily budget signals the algorithm to throttle delivery. Setting the campaign-level budget to $1M/day while placing real spend controls at the campaign-cap level removes that ceiling and lets the algorithm compete for higher-quality inventory. In one case this produced a hockey-stick volume increase while cost-per-purchase fell simultaneously.


A
Alper Taner
Stealth App StudioManages 8-figure annual UA budgets; remapping a single Meta optimization event cut cost per trial 35% with zero other changes.
Sub Club by RevenueCat
Creative Testing, Data-Driven Decisions, and Growing Mobile Apps· 42:17
More tactics from Alper Taner